We’ve all had a lot of time during lock down, to think about what home is, over the past few months. It has been at times both a place of safety and a prison!

But as we slowly emerge, and lockdown restrictions begin to be lifted, our homes can now return to being places where we enjoy spending time, and not simply feeling confined to.

As we’ve adapted to serving you on our doorstep (quite literally), we’ve also been thinking more about all the places our pastries are heading to - into people’s homes and gardens as well as some local parks. We like to think that in these places our products help create moments to pause.

An opportunity to take short breaks from the worries and pressures of the pandemic and help us remember better times. We’ve seen glimpses of these moments on social media - some lovely images of breakfast tables, mugs of coffee - and of socially distanced sharing. Thank you for sharing them.

Of course, we hope to welcome you all back inside our premises in Penarth and Pontcanna soon, but for now, we’ve just been happy to be able to meet you on our doorstep and hear a little about your experiences - and to thank you for continuing to share and support us.

Even more Danish

One last thought. I do wonder in this ‘take-away' mode, whether we might just have become even more Danish. When I was dreaming up the idea of Brød, it started as a simple bakery - much like those you’d see in Denmark - a bakery and a counter, but no coffee shop. The tradition back in Denmark was always about picking up pastries and taking them home - or to the office or a party - for people to share.

Of course, as we adapted the idea to work in Wales, we felt strongly that a coffee shop was needed - to create a place where people could come to meet, talk and just share some time together. But back home, this is not as common.

So, as you pick up your pastries from us, and take them home to enjoy, perhaps you’ve all become a tiny bit more Danish in the process. There’s something to chew on!